Victrex manufactures savings, Customer Excellence awards with Microsoft Dynamics CRM

It all started in early 2013 when UK-based Victrex hired James Fleming as Group IT Director and then Barry Andrew as Commercial Director.

In this case, "it" was the company's effort to introduce some sorely needed business insight in a range of areas. Outdated legacy systems were preventing the 55-year old manufacturer of high performance polyketone materials from getting a handle on sales, marketing, and customer service functions.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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