Portland Trail Blazers Keep Record Attendance Using Microsoft Dynamics CRM, Data Analytics

Leaders at SSB Consulting Group never imagined that a single engagement with a performing arts center would result in a new business unit, one that accounts for half of their business. But if a company can solve a key challenge for an entire market, significant new opportunities will surely follow.

For SSB, that business challenge is data analytics, and more specifically the ability for sports and entertainment companies to capture data flowing through ticketing systems and convert it into actionable insights that can help drive customer loyalty and increase sales.


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About Matt Bolch

Matt Bolch is co-founder of content provider Landscape Creative. He is a long-time journalist specializing in technology and health IT topics. He can be reached at matt@landscape-creative.com. 

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