nChannel Inc. and ZoopShop Inc. have teamed up to offer a new cloud-based storefront publishing platform.

Dubbed nShop, the platform lets customers post individual items for sale to a retailer's social communities such as Facebook and Twitter with integrated inventory synchronization and shopping cart capabilities, according to company officials. 

ZoopShop and nChannel will launch nShop at Microsoft Convergence 2013 where companies can sign up for free beta accounts, officials said.

Powered by nChannel, nShop, will enable companies to use their existing ecommerce, point of sale or business systems to syndicate items to the ZoopShop platform, officials said. As customers place orders on ZoopShop or through a social network, orders will be collected in users' systems of choice.

"In addition to driving customer traffic to a storefront, retailers will place storefronts wherever they have customer traffic," said Lester Chee, CEO of ZoopShop, in a statement. "We believe one of the most attractive features of this model is the multiplier effect will see from social media traffic."

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