nChannel and ZoopShop Partner on nShop for Cloud-based Social Selling

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nChannel Inc. and ZoopShop Inc. have teamed up to offer a new cloud-based storefront publishing platform.

Dubbed nShop, the platform lets customers post individual items for sale to a retailer's social communities such as Facebook and Twitter with integrated inventory synchronization and shopping cart capabilities, according to company officials. 

ZoopShop and nChannel will launch nShop at Microsoft Convergence 2013 where companies can sign up for free beta accounts, officials said.

Powered by nChannel, nShop, will enable companies to use their existing ecommerce, point of sale or business systems to syndicate items to the ZoopShop platform, officials said. As customers place orders on ZoopShop or through a social network, orders will be collected in users' systems of choice.

"In addition to driving customer traffic to a storefront, retailers will place storefronts wherever they have customer traffic," said Lester Chee, CEO of ZoopShop, in a statement. "We believe one of the most attractive features of this model is the multiplier effect will see from social media traffic."

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in Massachusetts. She has written about information technology for 10 years. She has been a journalist since the late 1980s. She wrote for numerous community newspapers in the Boston area, where she covered politics and was a high-profile investigative reporter. She has freelanced for the Boston Globe and the Boston Herald. She is the published author of four true crime books "Murder at Morses Pond," "An Act of Murder," "Ripper", and "Bone Crusher" for Kensington Publishing Corp. (Pinnacle imprint). She has just started her fifth true crime book for Kensington.

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