Microsoft readies marketing, social listening, customer care updates for Dynamics CRM
Ahead of Convergence 2014, Microsoft is firming up its Dynamics CRM release plans for marketing, customer care, and social in the second quarter of 2014.
The updates, summarized in a new announcement, set up the company's next steps with Microsoft Dynamics Marketing (formerly MarketingPilot), customer care (including Parature and native enhancements), and Microsoft Social Listening (based on NetBreeze).
These updates correspond to past roadmap guidance related to Mira for campaign management and MarketingPilot integration, Leo as the major Q2 2014 release for CRM Online that included case management enhancements, and Subra for delivering the re-platformed NetBreeze capabilities.
Microsoft Dynamics Marketing
The new release of Microsoft Dynamics Marketing builds on MarketingPilot's
marketing planning core and adds new features that include a visual campaign
designer. These new capabilities will be offered in 35 markets in 10 languages
and will broaden the integration with Dynamics CRM.
The new Dynamics Marketing release "delivers these capabilities by adding marketing automation functionality to Microsoft Dynamics CRM," according to Microsoft. It also includes new lead management and scoring capabilities, scalable email marketing that can deliver ...
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