Microsoft Ignite 2016: AI, CRM Will Drive Customer Experience; Adobe Partnership a Go

At Ignite 2016 today, Microsoft CEO Satya Nadella and Adobe CEO Shantanu Narayen announced that Adobe will make Microsoft Azure the prefered cloud platform for the Adobe Marketing Cloud. Furthermore, Adobe Marketing Cloud will become the preferred digital marketing solution for Dynamics 365 Enterprise.

Elsewhere in his address, Nadella talked about AI in towering terms, describing it as core to Microsoft's mission to ensure that it "is democratizing AI for every person and organization to help solve society's most pressing challenges." So, Microsoft is infusing intelligence into everything it delivers, says Nadella, from applications to infrastructure.

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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at dmaurno@guidepointmedia.com.

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