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Microsoft Dynamics Partner Roundup: CDP connector; Association software; Sharepoint security; Import tax

by MSDW Reporter
Editorial Team, MSDynamicsWorld.com

In this week's Microsoft Dynamics Partner News Roundup:

  • Demandbase announces collaboration with Microsoft B2B Customer Data Platform
  • Togetherwork acquires Protech Associates, an association software built on Microsoft Dynamics 365
  • Avalara and Shopify team up on duty and import tax for merchants
  • Inogic launches SharePoint Security Sync

Demandbase announces collaboration with Microsoft B2B Customer Data Platform

Demandbase, a business-to-business (B2B) company, along with its companies InsideView and DemandMatrix, has been selected by Microsoft to grow the B2B partner ecosystem for new B2B features coming to Dynamics 365 Customer Insights.

Microsoft's Customer Data Platform (CDP), Dynamics 365 Customer Insights, will work with Demandbase to offer custom-built connectors for Demandbase, InsideView and DemandMatrix, according to the companies.

Although Dynamics 365 Customer Insights has been available for business-to-consumer (B2C) customers for the past two years, Microsoft is now bringing the same functionality to its CDP. The new functionality enables Demandbase customers to "easily flow customer engagement and intent data from Demandbase, firmographic and contact data from InsideView, and technographic data from DemandMatrix into their customer profiles within Microsoft Dynamics 365 Customer Insights," according to the companies.

Additionally, they can push their data from Customer Insights into Demandbase One to engage with their customers via targeted advertising, social platforms, as well as direct and email promotions.

Togetherwork acquires Protech Associates, an association software built on Dynamics 365

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