Microsoft Dynamics CRM and Azure AppFabric: Weighing the Data Integration Options
Customer relationship management (CRM) does not exist in a world unto itself. Companies want to make use of their CRM data in other business applications. But where to start with Dynamics CRM 2011 or Dynamics CRM Online?
"Today, the way we work with CRM is that whenever data changes there are 3 ways to access that data for an integration," says Girish Raja, technical evangelist for Dynamics CRM at Microsoft. "One is workflow built through Workflow Foundation; there's also the plug-in model, which developers can build to pretty much do everything; and the third would be [access to] the AppFabric Service Bus, which is technically a plug-in that's already pre-packaged into CRM."