Microsoft Acquires Netbreeze to Add Social Media Monitoring, Analytics for All Dynamics CRM Customers
Microsoft kicked off Convergence 2013 today with the announcement that it has acquired Swiss social media monitoring company Netbreeze to add social network monitoring, management, and analytics to Dynamics CRM. The company also plans to launch Marketing Pilot 15 this month, the first release since the acquisition in late 2012.
The company also announced plans for Azure-hosted versions of Dynamics GP and NAV and a new set of upcoming Dynamics AX mobile solutions.
Microsoft showed off its Netbreeze integration during the keynote, demonstrating how a new Netbreeze widget can be plugged into the new Dynamics CRM Flow UI for a brief view of an organization's social trends, but also diving into the full product for a range of reporting options around geography, language, more granular topic areas, sentiment analysis, and the ability to interact directly at the social network level. The initial demonstration featured a fairly simple embedded view, but the CRM team plans to offer more of a seamless integration in a real release.