LinkedIn Integrates Sales Navigator with Microsoft Dynamics CRM

LinkedIn has added an integration from its Sales Navigator product to Microsoft Dynamics CRM, the company announced today.

"This new upgrade will help open up new market opportunities for Microsoft customers that are interested in connecting their social selling activities to their pipeline and workflow efforts to improve performance and productivity," writes LinkedIn's Steven Kaplan.

The integrated app will embed LinkedIn profile and company information into Dynamics CRM. Sales professionals using Dynamics CRM can use the Sales Navigator integration to send connection requests, messages, and use InMail directly from Dynamics CRM. When a CRM user views Account, Lead, Opportunity, and Contact Profiles within Dynamics CRM, LinkedIn will show others with similar decision-maker profiles. And Sales Navigator shows a CRM user others on their own team who are connected to a prospect's LinkedIn profile to improve networking and introductions.

"This new integration means you can easily connect with leads, ask team members for warm intros, send messages, and get new lead recommendations-all within Dynamics," Kaplan writes.

"I'm excited to see that our friends over at LinkedIn are building deeper integration between LinkedIn Sales Navigator and Microsoft Dynamics CRM, enabling companies to easily connect their social selling activities to their customer engagement efforts," writes Microsoft corporate vice president for Dynamics CRM Bob Stutz in a related blog post.

Setting up the LinkedIn Sales Navigator integration requires the purchase of Sales Navigator and, of course, a LinkedIn account. The ...