Article

InfoHounds mortgage customer retention tool integrates with Microsoft Dynamics CRM

by Linda Rosencrance
Contributing Writer, MSDW

InfoHounds Inc., a startup that offers a customer retention tool for mortgage professionals and financial institutions, is now integrated with Microsoft Dynamics CRM. InfoHounds captures real time market data and alerts mortgage professionals when their former clients need new mortgages.

The integration with Dynamics CRM lets mortgage professionals sync their existing database of clients and prospects with InfoHounds' engine in just minutes with no technical skill required, according to company officials.

For example, a mortgage originator can now attach InfoHounds to its existing Dynamics CRM with a few clicks. InfoHounds will then compare existing CRM data with vast amounts of real-time market data to identify when a former mortgage client has re-entered the housing market and then feed that data back into Dynamics CRM so that the originator can pinpoint his retention marketing efforts, according to company officials.

InfoHounds for Microsoft Dynamics CRM also helps loan officers build email campaigns that it says will be more effective than the industry average.  And the integration takes just a few minutes, they say, at which point their analytics will sync with Dynamics CRM,making new opportunities visible as they occur.

Dynamics CRM adds to the company's portfolio of CRM integrations that already includes Salesforce, Zoho, Highrise, NetSuite, and Market Focus.

Customer Engagement Customer Relationship Mgmt Dynamics 365 Dynamics CRM Financial Services Loan Management Marketing Marketing Automation Sales Sales & Marketing
About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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