Holiday S&OP Outlook for Retail: Evolving consumer demands illuminate pain points

The period from the Thanksgiving holiday through Christmas and into January 2014 will be critical for retailers as many scramble to attain profitability for the entire year during this short, 5-week period of time. This year, The National Retail Federation expects sales in the months of November and December to marginally increase 3.9 percent to $602.1 billion, over 2012's actual 3.5 percent holiday season sales growth. The forecast is higher than the 10-year average holiday sales growth of 3.3 percent.

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About Bridget McCrea

Bridget McCrea covers business and technology topics for various publications. She can be reached at bridgetmc@earthlink.net.

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