Former software rivals create Kuvana sales acceleration solution
A pair of former rivals in the marketing automation software space have joined together to launch Kuvana, a new software company focused on capturing engagement data and providing intelligent recommendations for sales people through email and mobile tools.
Tracking engagement is something that Kuvana founders Rhett Thompson and Chad Ruff know well. Thompson co-founded marketing automation firm CoreMotives, which was acquired by Silverpop and then by IBM, where he worked until last summer. And Ruff founded the marketing automation firm Salesfusion and Sage Software years before.