Emailvision, Microsoft Announce Integration of Campaign Commander Enterprise Edition with Dynamics CRM
Emailvision, a provider of cloud-based online relationship marketing software, and Microsoft have announced the integration of Emailvision's Campaign Commander Enterprise Edition with Microsoft Dynamics CRM.
This integration lets Microsoft Dynamics CRM users access their customer data and develop, execute and manage their digital campaigns through one interface, company officials said.
Additionally, the integration will help users better understand their customers' preferences as well as determine the success of their marketing campaigns. Armed with this information, marketers can consistently improve their marketing messages, develop new sources of revenue and add new customers, officials said.
Emailvision released the new version of Campaign Commander Enterprise Edition in early May. The new release introduces fully integrated multivariate testing for email; so marketing teams can test multiple versions of an email campaign and rapidly roll out the ones that perform best, officials said.