In E-Commerce Move, Dental Products Maker Considers Pricing, SaaS Integration to Microsoft Dynamics GP

When Zila Inc., a dental products manufacturer, decided to seek a solution to use the web to sell its products, including the Rotadent Professional Powered Brush, directly to consumers, the company knew it needed a something that easily integrated with Microsoft Dynamics GP. 

But finding such a solution at a reasonable cost was not an easy proposition, according to Albert Bachman, Director, Management Information Systems at Zila. "When we were looking for a solution we were looking for something that would connect to Dynamics GP and we found a very limited number of people that could do that," he said. "Initially some of these solutions we looked at were tens of thousands of dollars and we didn't have that kind of money."

Additionally, Bachman said Zila wanted a solution that was user-friendly.

Selection Process

After much research the company decided to go with kCentric Technologies Inc., maker of k-eCommerce, business-to-consumer (B2C) and business-to-business (B2B) e-commerce solutions for Microsoft Dynamics AX and Dynamics GP.

Dominique Caron, Director Business Development at kCentric said customers like Zila are looking for cost-effective solutions to their e-commerce needs.

"They come to us because of cost issues," he said. "We are the only ones that offer an e-commerce solution with integration to GP and AX in a SaaS model. All our competitors require that a license be purchased and it be installed on premise. We have a big advantage because the people we're dealing with don't have a large IT department and they don't want to add more work to IT."

Expanding into B2C ...