Dynamics CRM 2013 for smartphones offers a good experience - with the right expectations

In October, the same month that Microsoft rolled out its tablet interface for Dynamics CRM 2013, Redmond also released its smartphone version of CRM. But unlike the tablet, the Android/Windows Phone/iPhone interface has received some mixed reviews online.

Like the US federal government's Affordable Care Act website launching before it was ship-shape, the negative reviewers of CRM-for-smartphone may well be responding to legitimate issues in the 1.0 version of the software. But a few CRM professionals also wonder if there may be another problem in play: outsized expectations.

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About Mark Anderson

Mark Anderson is a science and technology journalist, author and copywriter. Based in western Massachusetts, he's written for many top publications and about everything from IT to genomics to energy. He recently launched a business copywriting service and is the author of two nonfiction books about science, history and literature.

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Mobile CRM

2014 will also be the year during which mobile CRM makes a serious play for the business-to-business user. Mobile CRM helps you maintain this critical asset. It does so by making it easier, more convenient and more certain that valuable customer information and other related data collected by associates are captured and saved to the database. Especially Mobile CRM can be very effective for sales executives who needs to meet client outside the office.

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