The Design Language of Your CRM Solution, Part 1: The User and The Organization
"We need CRM systems to become viral."
Thinking back a few years, such a goal statement would have sounded quite peculiar, especially coming from a big enterprise software vendor like Microsoft. That is nevertheless where the Microsoft Dynamics CRM product team has now set their sights, based on the words of Bill Patterson in his WPC 2012 presentation titled "Microsoft Dynamics CRM - Now and in the Future". Combine this with Microsoft's acquisition of Yammer, the poster child for viral business applications, and it starts to look like they are serious about this new strategy: generating pull for their CRM software from the end users, not just a push from management or the IT department.