CRMUG Summit 2016: What Does User Adoption of Microsoft Dynamics CRM Really Require?

When Ashley Steiner concludes her presentation "CRM Sucks: A Sales Person's Story" at CRMUG Summit 2016 (October 11-14, Tampa, Fla.), her hope is that attendees will walk away with ideas on how they can make their organizations better.

Steiner has been the CRM administrator at TrueBlue Inc., a staffing company based in Tacoma, Wash., since 2014. In her role, she provides system management and support while driving strategic initiatives for Microsoft Dynamics CRM. Steiner has been administering Dynamics CRM since version 4.0, giving her varied experience with implementation and software upgrades.

She is also the co-chair of the Seattle Chapter of the CRM User Group (CRMUG) and a leader of a CRMUG Special Interest Group.

Steiner talked to MSDynamicsWorld.com about her participation in the CRMUG Summit 2016 and the value of the event to users.

MSDW: What is your involvement with CRMUG and CRMUG Summit?

Ashley Steiner: I am currently the co-chair for the Seattle chapter of the CRMUG, which involves marketing, agenda-planning, putting together the meeting and making it successful within the group. It also involves bringing up topics, brainstorming, and trying to make sure that we're bringing to the table what's going to be beneficial, but also making the connections within the group. So seeing if somebody has a need or an issue and trying to connect them with someone who can help them.

I'm going to be leading my own session at CRMUG Summit this year really focusing on the sales aspect of ...