Can Microsoft Dynamics AX help manufacturers bridge the customer experience gap?

Market trends show that customers want dynamic and interactive digital experiences. Some of the highest profile consumer business successes of the moment illustrate where the larger market, including manufacturing, is headed.

For someone driving a Tesla, for example, a safety issue can trigger an automatic call to customer service where technicians can load the necessary software immediately upgrades and get the customer back on the road. Uber can deliver a taxi, private car, or ride share within minutes. Its app not only allows you to see the name, photo, and telephone number of your driver, it gives you the ability to communicate with him or her en route. At CitizenM Hotel, customers can register their preferences, including mood, lighting, and music, among other things, at self-servicing units in the lobby.


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About Wendy Scheuring

Wendy Scheuring has published hundreds of feature articles and business profiles in local and national publications and on the web. She’s taught the art of writing for nearly 20 years, and is a published co-author, a ghostwriter, and an editor of a variety of books. Her focus is on writing strong, solid, appealing content that will engage your readers. Learn more at:

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