Are You Still in the Dark About the Quality of Your Data?
More and more businesses are waking up to the threat of poor data quality. We're gradually seeing the risk being taken more seriously as the shockwaves of poor management are felt.
Yet for many businesses, data quality is seen as an abstract concept; difficult to understand, and impossible to value.
When the business formulates its budgets for the year, data quality is often skipped over, because nobody really knows what's wrong. Sure: they can see emails bouncing, and their customers are drifting away to competitors, but the root cause hasn't been fully determined.