Show ROI: Using Dynamics CRM to Plan (and Justify) your 2014 Marketing Campaigns

Marketers spend a lot of time and money creating and executing campaigns, but at the end of the day, can you tell the true impact of your efforts and demonstrate positive ROI to your boss? As you are beginning to make decisions for 2014, understanding what is working and what isn't is critical. Using marketing automation and Microsoft Dynamics CRM, we'll show you: 

• How to begin to better track and monitor campaigns in order to demonstrate ROI
• Real-life case studies of how companies are tracking campaign performance within Microsoft Dynamics CRM
• How leveraging marketing automation takes manual labor out of tracking campaign performance - giving you more time to plan and execute additional campaigns