Russ Goble, Director, Industry Solutions at I.B.I.S., Inc., a Sonata Software CompanyAs the Director of Industry Solutions, Russ directs product vision, engineering and product management for the Advanced Supply Chain Software solution (ASCS). Leads partner channel engagement and insures that I.B.I.S. and Sonata are the premiere Microsoft Global Independent Software Vendors (GISV) for distributors, retailers and manufacturers. He has nineteen years in enterprise software, eleven of those years enabling customers to succeed with vertically focused Dynamics AX solutions. Russ resides with his wife and 3 children, enjoying grilling, raising those kids, and having uninterrupted conversations with his wife after they go to bed.