Koen Cuypers serves as Commercial Product Director at SignUp Software, where he leads the global go-to-market strategy for the company’s operations-focused product portfolio. As a recognized thought leader in ERP-integrated solutions, Kristof brings deep expertise in aligning product innovation with real-world business needs. With a strong focus on manufacturing, supply chain, and project-based industries, he helps organizations unlock the full potential of Dynamics 365 Finance & Operations through embedded planning and controlling capabilities. Koen is passionate about driving operational resilience through smart, scalable technology.