David has 20 years experience in the software industry, including roles in development, systems engineering, consulting, product management, product marketing and industry marketing. His career includes roles at Kewill Systems, Data General, Oracle Corporation, Dimensional Insight, Cognos and Progress Software. At Aberdeen Group, David is a Senior Research Analyst in the Business Intelligence practice with a major focus on understanding the business value derived from the use of Business Intelligence (BI), and how organizations use BI to drive strategic and operational change. David has a BS in computer science from Hertfordshire University and an MBA from the Cranfield School of Management.