What's Missing in Microsoft's 4 Primary Conferences? The End User

Expo at Microsoft Convergence 2015Microsoft has aligned their conference schedule around four primary conferences geared toward different audiences, but they seem to have forgotten one important audience: the end user.

For 2016, Microsoft's primary conferences are Build for developers, Ignite for IT professionals, Worldwide Partner Conference for partners, and Envision for C-level executives. While all of these targeted audiences play key roles in the use of Microsoft products, they really represent a middle layer between Microsoft and its users.


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About Mark Polino

Mark Polino is a Microsoft MVP for Dynamics GP and the Director of Client Services for Fastpath. He is author or coauthor of five books on Microsoft Dynamics GP. Mark has been working with Dynamics GP and its predecessors since 1999. He is a Florida licensed CPA and holds an MBA from Rollins College.

Building Dashboards with Microsoft Dynamics GP 2013 and Excel 2013Mark's new book, Building Dashboards with Microsoft Dynamics GP 2013 and Excel 2013, is available now.





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CRM Content also missing

Mark: I agree with what you've written. It looks like - for this year at least - Microsoft is relying on the community to deliver conferences targeted at end users (CRMUG, AXUG, etc.). On top of that, while Ignite and Envision are targeted at technical folks and BDMs respectively, so far it looks like there is little to no content in either of these events that is focused on Dynamics CRM. Convergence had evolved to include a lot of very useful sessions for CRM technical and end-users, but with the change to Envision's business focus, somehow CRM seems to have fallen off the agenda. Hopefully this is just a transition year, and this oversight is corrected in 2017!

I can't agree strongly enough!

As a long time Convergence attendee, I will miss the things Microsoft used to do for its users. The opportunities to learn, to provide feedback to Microsoft, and the sheer level of excitement! Matt G, where are you? We came home flying, energized and equipped to take on our tasks with new vigor.

To prune and paraphrase something Mark said, “Microsoft has eliminated end-users”. Well, let’s hope not. All is not lost! To those of you who are not yet members of AXUG, GPUG, NAVUG, and CRMUG, this is where you need to be to get your user-to-user interaction fix!

Let’s hope Microsoft learning curve is not too painful and that they quickly turn back to the end-users, the people who make their jobs possible!

See you at SUMMIT!

Envision's lack of focus on end users makes SUMMIT the go-to event for all Dynamics users. My group is Tampa-bound!