Worksheet: Are You Ready for Marketing Automation?
published by Marketo
However, making the move to automation requires a certain level of readiness. Does your organization possess the capabilities and face the challenges that marketing automation is best suited for? Is your company ready for marketing automation?
This worksheet is designed to help you find out, based on things like:
- The complexity of your revenue process
- The sophistication of your target buyers
- Your need to quantify marketing ROI
- The size of your customer base compared to your sales team
- The state of the alignment between Sales and Marketing
- How you use your current email service provider
- Your marketing goals
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