A Unified Data Platform for Retail: How an Omni-Channel Strategy Renews Customer Engagement

Operational and technological challenges are hampering retailers’ ability to provide an Omni-Channel experience to their customers. Organizational silos, lack of holistic visibility, and limited analytical capabilities make it difficult to execute and optimize cross-channel initiatives successfully.

This white paper discusses how emerging unified data platforms empower retailers to break the barrier between channels and successfully adopt Omni- Channel approach for their brick-and-click businesses.

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