Stylish Emails, Selling Fashion: Best Practices for Email Management Among the Top Fashion Brands

Fashion is big business and email marketing is at the core of driving revenue for online fashion retailers. Quite simply - if email stops, the revenue impact is rapid and dramatic. Fashion moves quickly and trends happen almost overnight. With emails ability to communicate a rapid change of marketing message, it’s no surprise that fashion brands are some of the biggest users of email and highest frequency senders.

Based on its strong expertise in managing email marketing campaigns for many fashion brands in the UK and around the world, Emailvision has developed this study to look at major online fashion businesses and whether there is a common approach to email marketing best practice amongst the brands you know, love and follow.

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