A Real-life Business Case for Using a Cloud Integration Platform (iPaaS) Instead of Custom Coding to APIs

If you are a SaaS provider, you are likely finding that you need to connect your application to a dozen or more complementary applications. If you are an SI or VAR, you are likely seeing more demand for integration services and feeling pressure to lower the cost and time required to deliver that connectivity. In either case, this white paper will show you that using an integration platform as a service (iPaaS) can provide the connectivity your customers are demanding, at far less cost in time and money compared to writing custom code to proprietary application programming interfaces (APIs).

To illustrate this information integration strategy, we’ll examine the real-world case of an online marketing company that attempted to satisfy the connectivity requirement by a custom programming approach, but ultimately overcame the connectivity hurdle by using an iPaaS. The information presented was a critical piece of their business case to justify their adoption of an iPaaS.

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