Optimizing Business Productivity: Do More for Your Customers and Your Business

In today’s challenging economy, organizations need to maximize the return on their relationships with new and existing customers by improving business productivity.3 This white paper examines how companies can do just that by using CRM tools that deliver familiar, intelligent, and connected experiences to marketing, sales, and service professionals.

Supported by analyses from the Microsoft Dynamics CRM leadership team and Peppers & Rogers Group, this paper will provide valuable insights on how companies can harness the power of productivity to gain a competitive advantage, including how to:
  • Provide the right information at the right time to improve the productivity and performance of customer-facing staff.
  • Create processes that improve workflow and time management, simplify tasks, and get results faster.
  • Support customer-facing employees with tools that are familiar, intelligent, and connected to facilitate adoption, usage, communication, and rapid results.
  • Improve business outcomes through increased productivity in sales, marketing, and service by taking advantage of other commonly used productivity applications in conjunction with CRM tools.
  • Use cloud computing to drive down operational costs and improve the productivity of global teams with real-time, “always on” CRM.

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