No Time to Wait: The Imperative of Agile Customer Data Integration

Today’s customers are empowered with information – if they want to know something, they can look it up in an instant. Having information they need at their fingertips is expected.

Having information at the ready – whether your sales or service personnel are in the field or in the office – is no longer a competitive advantage, it’s expected and required. Customers don’t want to wait for answers. If your sales and service people are saying “I will follow up on that” or “Let me check when I get back to the office”, your customer will simply go to another competitor who can provide them the answers. Don’t be that business who makes their customers wait for answers.

Don’t be that business that your customers think is old-fashioned, obsolete, or just “doesn’t get it.”

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