No Time to Wait: The Imperative of Agile Customer Data Integration
published by Scribe Software
Having information at the ready – whether your sales or service personnel are in the field or in the office – is no longer a competitive advantage, it’s expected and required. Customers don’t want to wait for answers. If your sales and service people are saying “I will follow up on that” or “Let me check when I get back to the office”, your customer will simply go to another competitor who can provide them the answers. Don’t be that business who makes their customers wait for answers.
Don’t be that business that your customers think is old-fashioned, obsolete, or just “doesn’t get it.”
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