Leveraging Technology for Trade Funds Management & Promotional Planning

If your company uses trade funds/promotions to increase product turnover and overall sales, you may be finding it difficult to track where the funds are allocated, how they are spent and how effective they are in successfully promoting your products and sales.

At a high level, trade funds management can be called promotional planning or may be referred to by the specific type of planned spend, such as accruals, co-op advertising or discounts. Typical trade funds management activities include planning trade promotions; allocating funds to regions, customers, products, etc. for various promotional programs; spending against the various promotional programs; tracking actual spends against the plan; and analyzing the impact of trade funds on actual sales.

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