Improved Microsoft Dynamics CRM ROI with Marketing Automation

Microsoft Dynamics CRM has it’s core strengths, but the area where it provide the most benefit is from certain additional applications that support specific business goals. These applications can range from sales productivity tools, like phone dialing assistants, to more comprehensive solutions around sales management, contract management or marketing.

Marketing Automation is one of these comprehensive solutions that can dramatically increase the ROI of the investment in your Microsoft Dynamics CRM. In this paper we briefly present the key benefits of Microsoft Dynamics CRM, and show how Marketing Automation can increase the effectiveness of the entire sales and marketing function.

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