How Plugging Social Media Activities into Your CRM Can Ultimately Bolster Your Customer Service, Brand and Sales

Social media is just too much to handle. It’s all customer complaints and no ROI, so why should you bother? Risk is the name of the game. When it comes to social media, most organizations have very little idea whether their Facebook page, Twitter account or blog is really paying off. From the smallest startup to the largest multinational corporation, quantifying the impact of social media engagement is tricky, and it’s only a matter of time until some bright spark from accounts asks ‘but is it worth the money we’re investing?’

This white paper discusses how Social CRM, also known as sCRM, pulls the world of customer relationship management into a logical marriage with social media, resulting in new and exciting ways of working.

Requires FREE Membership to View

Become a Member Joining gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more, and it’s all FREE. You’ll also receive periodic email newsletters with the latest relevant articles and content updates.