How Integrating Marketing Automation with Your CRM System Drives Revenue

Every marketer knows integration is a marketing tool with unlimited potential. By integrating marketing automation with a Customer Relationship Management (CRM) system, a smart marketer can engineer programs that drive qualified traffic, prioritize leads and measure end-to-end results. A fully homogenized process brings about an enhanced customer experience and accelerated sales.

So why don’t more people do it? The majority of executives recoil from even the idea of integration, thinking it will involve more resources, a longer time frame and a higher probability for failure. Many are reluctant to complicate their existing marketing systems or initiate a new learning curve for their marketing, sales and customer support staff. The reality is that integration is quickly transitioning from an optional idea to a mandatory methodology; as more businesses find profitable ways to harness the power of integration, marketers who reject it are finding themselves at a disadvantage.

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