How to Conquer Marketing ROI with Integrated Business Systems

Today’s marketers need to generate and nurture leads all the way through the marketing and sales process, and even after the sale to evaluate long-term customer value and to uncover up and cross-selling opportunities.

To do so, they need a clear view of leads and any resultant opportunities at all times, regardless of the systems they pass through, which can include marketing automation, enterprise resource planning (ERP), customer relationship management (CRM) and various applications and spreadsheets. The challenge for today’s marketers isn’t access to the right technology – it’s tying all the technology together in order to track the lead, analyze campaign results and relate marketing efforts to sales.

Requires FREE Membership to View

Become a Member Joining gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more, and it’s all FREE. You’ll also receive periodic email newsletters with the latest relevant articles and content updates.