Delivering Engaging Customer Experiences: No Longer a Strategic Approach but a Necessity for Business Survival

As more focus is being placed on the customer experience, businesses can be assured that Customer Relationship Management (CRM) is not dead. Companies are not running away from CRM as a valuable service, but they are recognizing that there is a more expansive vision – one that incorporates the capabilities of CRM while more fully embracing the next generation of social technologies. CRM is essential and a core building block for successful Customer Experience (CX), but it cannot achieve what CX can do on its own.

Businesses need to take advantage of CX and the information available to advance in this modern technology movement – those that don’t, will become obsolete.

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