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When your organization's relationship with a lead or customer is brand new, it can often seem like they love every message you send, engage with every piece of content you create and are delighted by every interaction. But over time, that interest can fade. Before you know it, a formerly engaged subscriber barely blinks before deleting your emails and doesn't even pause as they scroll past your posts on social media.

Rekindling the relationship won't be possible in every case, but you can win some back with Microsoft Dynamics 365 and marketing automation. Take a look at the tactics and tips below for some ideas for using these powerful technologies to bring back the spark to your customer and prospect relationships.