Customer Relationship Management: The Winning Strategy in a Challenging Economy

As the economic environment continues to fluctuate, many organizations are asking themselves what strategies they can pursue to bring tangible business benefits while taking stock of the economic conditions. In a growth economy, businesses typically work hard to expand their customer base and spend aggressively to stoke the growth engine. When money is tight however, existing customer relationships grow in importance as organizations seek a cost-effective way to nurture business expansion.

CRM solutions can provide the foundation for sustainable growth and enable organizations to survive and thrive in these uncertain times, and this white paper discusses key items such as: 
  • The role of CRM in a challenging economy;
  • The importance of focusing on the right types of existing clients;
  • How to maximize revenue opportunities;
  • Ways to streamline key business processes and improve individual productivity

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