The Changing Game of Wholesale and the Essential Role of E-Commerce

What’s next? Because suppliers and manufacturers are becoming more and more able to deliver ‘to measure’ and ‘in time’, some have argued that the wholesale company as link in the (supply) chain will vanish in the end. And of course, this part of business will grow and take away a part of the wholesale’s reason of existence. However, the true value of wholesale will grow even harder. Not as a link in the (supply) chain, but as a hub in an omni-channel network.

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