Best Practices for Dynamics CRM Users to Adopt a Phased Approach for Implementing Marketing Automation and Achieving Outstanding Results

While marketing automation can drive a wide array of business optimizations, adopting them all at once could overwhelm your team and push out the time to launch and in turn require accompanying process changes. This is why many marketers are finding it’s smarter to start with a few key features and gradually grow in sophistication over time. You can also choose to not implement key sections of the software for, say, six or nine months while you focus on increasing the efficiencies and effectiveness of other facets of your marketing automation installation.

This white paper discusses:

  • A valuable checklist of email best practices that should be considered to upgrade and improve this core, vital aspect of marketing automation
  • Best practice considerations for dealing with stale data that’s housed in your Dynamics CRM system
  • Strategies for using landing pages to collect data on prospective customers
  • The importance of lead scoring and routing
  • Tactics for using automated campaigns to efficiently nurture your contacts
  • Why having an effective data management and integration strategy is fundamental to the success of your digital marketing campaigns

Requires FREE Membership to View

Become a Member Joining gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more, and it’s all FREE. You’ll also receive periodic email newsletters with the latest relevant articles and content updates.