Adopting a "Mobile First" Strategy for CRM: Customer-Centric Business Processes that Will Drive Your Business Forward

In the seven years that CWR Mobility has been helping private and public sector organizations around the globe implement mobility solutions for CRM, we have observed a clear technology adoption curve for Mobile CRM technology. Taking their first step into Mobile CRM, these organizations have found that Mobile CRM provides much more than just mobile access, it rapidly demonstrates levels of business benefit that not only impress, but inspire the organization to think about how expanded use of mobility can lead to business transformation.

This white paper discusses:
  • The mobile CRM technology adoption curve
  • How mobilized business processes enable organizations to better build and maintain superior relationships with customers and partners
  • Why putting mobile first is an essential technical strategy in the new era.

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