The State of B2B Marketing Automation

Act-On commissioned Econsultancy to conduct research on the State of B2B Marketing Automation, surveying 350 B2B marketing professionals across North America and Europe.

This eBook looks at what we found – some of it was what we expected, and some of it surprised us. From this research, we’ve come up with some actionable steps to ensure you get the most mileage out of your marketing automation system. The goal of the research was to explore marketing automation and look at feature adoption, types of strategies organizations are using, and overall satisfaction with the technology – to ultimately better understand the maturity level of marketing automation.


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Published By

Act-On Software

Act-On Software is the leader in Adaptive Marketing solutions that empower marketers to achieve the purposeful and personalized engagement that their business needs to thrive. Act-On makes customer data actionable, enabling marketers to...READ MORE