Sales and Operations Planning: Aligning Business Goals with Supply Chain Tactics

Sales and Operations Planning (S&OP) was identified as the number two area of focus for companies, based on a recent survey of 805 companies for the "Supply Chain Executive's Strategic Agenda" study. Aberdeen continued its research on the S&OP process, with over 300 respondents taking part in the 2008 survey dedicated to S&OP.

The goal of this report is to identify how the S&OP process is helping corporate exectives accomplish their overall business strategy. The four broad strategies being; product differentiation, customer service differentiation, cost reduction, and profitability.

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