Rethink Marketing Automation

We surveyed over 250 marketing leaders to see how marketing teams are allocating resources across brand, demand, and expand functions. Learn what top-performers have in common and how they use marketing automation to fuel engagement across the customer journey.

In this eBook, you’ll learn:

  • The evolving buyer’s journey and shift in marketing focus
  • How marketing leaders are allocating team resources & budget
  • The most important KPIs for marketing leaders
  • Extending marketing automation beyond demand gen

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Published By

Act-On Software

Act-On Software is the leader in Adaptive Marketing solutions that empower marketers to achieve the purposeful and personalized engagement that their business needs to thrive. Act-On makes customer data actionable, enabling marketers to...READ MORE