Navigating the 5 Stages of Marketing Automation


Navigating the winding road of marketing automation can be a tricky trail. Searching for a new piece of technology that enables you to follow your dreams as a marketer can be a bit like choosing a travel destination: discombobulating. Or, if you’ve already got the right platform, finding the time to get the best out of what you have can feel like visiting a new city without a local guide to show you the hidden treasures. Yet, with every new adventure embarked on, the lust to wander often develops into a burning desire to take a path less traveled.

We’ve mapped out the marketing automation journey a typical business – and marketer – might be faced with. All you need to do is work out where you are and we’ll provide the itinerary.

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Founded in a London pub in 1999, we’ve come a long way to get here. Today, dotdigital has over 350 employees and offices across four continents. Our aim is simple. To empower marketers to achieve their goals in faster and smarter ways. dotdigital...READ MORE