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The Manufacturer’s Guide to Successfully Selling Complex Products


Manufacturers are undergoing digital transformation at the same time as massive disruption, while pressure to engage and retain customers increases. Supply chain disruptions have wreaked havoc on the ability to deliver, and labor shortages continue. Much of the focus on digital transformation in manufacturing has been on IoT, Factory 4.0 and automation.

Enterprises with robust Configure Price Quote (CPQ) systems are able to connect their back-end system information to their front-line sales channels to best serve customers.

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