Email Deliverability: It Starts with Strategy

Most marketers know that sending one-off emails to our entire database can lead to disastrous results and negatively impact our email deliverability. This practice does very little to improve engagement and convert leads into customers; many times, it actually lands our messages in our recipients’ spam folders. Therefore, having the right email strategy in place is crucial to ensuring the success of your sales and marketing teams.

You must have a plan of action and a defined purpose for how an email is intended to fuel business growth before clicking send. This requires you to know your audience, have clear calls-to-action, and always follow best practices. While this guide does not take an in-depth dive into crafting an email marketing strategy, it does cover basic rules that will help set you up for success and improved deliverability.


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Act-On Software

Act-On Software is the leader in Adaptive Marketing solutions that empower marketers to achieve the purposeful and personalized engagement that their business needs to thrive. Act-On makes customer data actionable, enabling marketers to...READ MORE