Don’t End Up in the Spam Folder!

Email reputation is as varied as the audience you are sending to. The number one question someone with deliverability issues asks Act-On’s deliverability team is “What is my reputation?”

The person asking is nearly always wanting a single score or word (good, medium, low) to describe their reputation and is disappointed when the answer is “it’s complicated.” So before diving into improving and maintaining a good reputation, we need to put forth a shared understanding of exactly what email reputation is.


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Act-On Software

Act-On Software is the leader in Adaptive Marketing solutions that empower marketers to achieve the purposeful and personalized engagement that their business needs to thrive. Act-On makes customer data actionable, enabling marketers to...READ MORE