"Nurture Marketing" Techniques to Get More Out of Your Sales Leads
published by SalesFUSION
This white paper covers the following:
- The differences between "trigger" and "drip" email campaigns;
- Two key types of segmentation for nurture marketing initiatives;
- Three key types of behavioral data that are "triggers" for nurture marketing;
- Key components of a sample nurture marketing webinar campaign;
- How to use lead scoring and sales integration.
Requires FREE Membership to ViewLogin
Become a Member Joining MSDynamicsWorld.com gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more, and it’s all FREE. You’ll also receive periodic email newsletters with the latest relevant articles and content updates.