When Web Forms Fail, Telephone Calls Make the Sale
published by Mongoose Metrics
Of course, it’s true that the success and measurability of using contact forms and electronic shopping carts along with online checkout processes are industry standards for online profitability. But the fact remains that customers still desire human contact.
If you don’t have a way for web visitors to contact you via the phone, research suggests you may be losing the opportunity to do business with a surprisingly large number of people who still like to buy things the old-fashioned way – over the telephone.
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